There's a real art to creating content that doesn't just attract clients, but calls in the high-end clientele you desire.
It's magical to me, that certain words and images make people want to spend $10,000 or even $250,000+ with you!
So, how to learn this “art”?
It's quite simple but takes practice and a willingness to experiment.
That's the not-so-secret secret.
If you have those ingredients in every post and video you upload, you'll create that client vortex that'll fill your high-end programs and private client roster.
But here's what that looks like in content:
Know: consistency (gives them a chance to really get to know you).
Like: personality (show them the real you, and your people will fall in love).
Trust: credibility (if you can get results for people like them, they'll buy).
Here's a nice little picture of what I just described:
Below, I'm sharing the simple “recipe” I've used (and my clients as well) to call in literally millions of dollars in revenue.
Purpose: add the “know factor” (showing up consistently gives people the opportunity to get to know you).
Example: To illustrate the massive momentum you can build through consistency, my 2019 launch brought in $350,000. My spring 2020 launch brought in $650,000+. The difference? Sending out 3 emails/week.
How to be consistent:
Choose one platform (at first), and show up consistently, as in:
* A bi-weekly email to your list
* Daily IG/FB Lives
* Monthly (Virtual) Gathering/Circle
Once you see it “clicking” and are booking sales calls or even closing high ticket deals directly in DMs on social, you can add other platforms to the mix, and choose your rhythm of showing up.
Purpose: add the “like” factor (showing up with personality will make people fall in love with you and what you stand for).
Example: one of my clients doubled the engagement in her FB group, resulting in a sold-out high-ticket launch ($100,000+) by showing up consistently with content that lets people in on certain parts of her non-business life.
How to show up with personality:
* Picture yourself as a tabloid/ magazine (what's your brand voice?)
* Don't just talk about your craft, talk about things you care about
* Pretend you have a fashion/make-up/fitness/gardening/relationship column
* Unapologetically show up as WHO YOU ARE (repelling some folks is OK)
* Tell stories
* Make jokes
* Add GIFs
Purpose: add the “trust” factor (people feel they can trust you with their issues and feel comfortable-ish sending you hefty down payments).
Example: I drip out a consistent flow of credibility-boosting content, and by the time I launch, potential clients are already convinced.
Share your credibility through a:
* Client success story
* Extensive, in-depth case study
* Screenshot (of a Voxer message, a DM/PM)
* Feature in a (note-worthy) publication
* Pic of you with other leaders
There you go! That's it.
P.S. I've helped hundreds of entrepreneurs go premium with their offers and grow their income beyond recognition. If you're ready for this uplevel, book a call here, and let's chat about how I can support you.