There are many ways to decide what to charge and nail your premium pricing strategy.
But the most important rule is if you want people to feel excited about **paying** you what you decide to charge (because it's not just about coming up with rates, it's about getting people to buy at that price point!)?
You feeling great about what you're charging.
And for some of us, that happens when we run with whatever comes through intuitively, but for others… an approach that's more cerebral works better.
We're all different.
Below explore 15+ different ways to approach pricing, and come up with what to charge!
In the comments, let me know which one is you:
Pricing Strategy 1: Charge what you're worth
For pricing to feel RIGHT in your body, for it to sit well? You need to feel you're worthy of that price point so the best premium pricing strategy is to feel you're worth the premium tag. The more you step into your sense of worthiness, the easier time you have commanding top dollar.
Pricing Strategy 2: Charge what the work is worth
You like to do the math. If they implement and, and get the results. How much is that worth? Whether you help people save/make money, or you're a divorce expert, thinking through the money your people can save by parting ways amicably, instead of going to court.
Pricing Strategy 3: Charge what the work is worth to your clients
You have a good sense of what your work is valued at by your clients. Of course, the fun starts when you strategically increase the perceived value of the work you do! It's subjective anyway, might as well have fun!
Pricing Strategy 4: Charge to reach your financial goals
What feels right, is when what you do adds up to you reaching your financial goals, and having the quality of life you desire. I have just the article for you!
Pricing Strategy 5: Charge whatever you can “get away with”
It's exciting to you to see what people will pay. And to push the boundaries of what's considered “industry standards“. Not from a place of manipulation, but rather curiosity.
Pricing Strategy 6: Charge what's needed for clients to take the work seriously
You've experimented and know that people get better results when you charge a certain amount. And you choose to honor that.
Pricing Strategy 7: Charge what the other's are charging
You feel safe when you charge what you see others around you charge. You're influenced by other people's pricing, and you lower or raise your rates depending on how you perceive yourself in relation to others.
Pricing Strategy 8: Charge so little you don't feel responsible for the outcome
A bit ouch to realize, maybe. But it is important to put your awareness on this motivation. Maybe you have unresolved, negative past experiences with clients not being happy, and this makes you feel safe. Time to receive some support around this?
Pricing Strategy 9: Charge so you'll make (just) more than you did at your 9-5
If you have a corporate background, the moment you start making more than what you used to make can feel life-changing. But some people stay stuck there. Can you imagine what it would feel like to not only exceed your former income, but make double, triple or more than that? As an entrepreneur, YOU get to decide!
Pricing Strategy 10: Charge what energetically feels aligned
You “download” offers, pricing and more. Through opening yourself up, and feeling into it, the details of how people can work with you flows through you. Trust it even more than you already do!
Pricing Strategy 11: Charge what makes you feel excited to actually show up for it
Think Linda Evangelista, who shared in a magazine in the 90s that she doesn't get out of bed, unless she's paid $10,000 or more. You're aware of your inner setpoint, and honor that in the prices you choose.
Pricing Strategy 12: Charge what you think they can pay
You base your rates on what you think they'll be able and willing to pay. Make sure that you define who “they” is. So that you base your pricing decisions on the right people, poised to work with you and have incredible results.
Pricing Strategy 13: Charge whatever you feel like
You love freedom. And saying yes to whatever comes up, whenever it comes to you. Instead of having a specific way of choosing your prices, you do it one way one day, and when you feel like something else, you do something else.
Pricing Strategy 14: Charge what you feel is ethically right
Accessibility to your work is important to you, and that's the primary influence for you choosing your prices. I personally charge a premium for my core offers, but have lower-ticket offers, and scholarships!
Pricing Strategy 15: Charging based on results/client satisfaction
The better results your clients have, and the more satisfied they are, the more you feel empowered to charge high-end rates for your work. On the flipside, if you have a few clients who struggle, it erodes your pricing confidence.
Pricing Strategy 16: Charge based on demand
For you, it's about supply and demand. If you're taking most of the summer off, but you have 3 big clients vying for your time and attention, they have to pay an absolute premium to get that coveted spot on your calendar. And maybe you'll even give the person willing to pay the most preference.
Pricing Strategy 17: Charge just outside of your comfort zone
To feel nervous, but really excited if they say yes, is what you aim for. As long as you quote your clients' numbers that give you a bit of fluttery anticipation, you'll continue to raise your rates, and that's the game you're playing.
Pricing Strategy 18: Charge based on what you've paid to learn the skill
You feel justified in your prices based on having a degree, a certification or multiple 6-figures spent on coaching and mentorship to learn the skills your clients will benefit from. You may also take into consideration the amount of time it took to learn these skills.
Which one is you, and is it serving you?
I'm personally a mix of a few different types of pricing motivations. I think we all are.
And that's OK.
My recommendation is that you feel into whether how you come up with pricing is making you feel empowered (emboldened?) to confidently go out there and inspire people to say yes to what you offer and commit on the spot!
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