I mean, you might've wondered…
What is the difference between a $5,000 offer, and $50,000 one for a high-end clientele?
Or the difference between a $25,000 and a $250,000 one, for that matter.
Is it the personal brand built around the person charging the money?
Is it energetics?
Is it audacity?
Yes, to all of these.
AND… there's some difference in how the offer is structured, that I'll walk you through:
What makes the difference between a regular and a high-end clientele offer…
The offer is built around what comes to you most easily
Ironically, you'll work less for a higher-ticket offer, because it's built around your zone of genius.
This is the idea:
Make the most amount of money, with what feels the least like work.
The things that you've disregarded as “just a suggestion”, or “let me quickly show you something”, or “Well, I just said it, I didn't need to do anything… “, or “I just channeled that for you, no big deal”.
Yes, big deal!
Offers that are based on your unique gifts, automatically stand out, and you're SO excited to sell them (because they're smack in the middle of your zone of genius), that the EXCITEMENT spills into your audience of buyers.
You sell it to people **POISED** for transformation
What do they already have in place?
Brainstorm a list of 10-12 things, ranging from “self-leadership qualities“, to “plenty of money to invest and a willingness to do so”, and “an audience of ready to buy people”.
Thing is, we often gravitate toward settling for less.
And I need you to step up and demand more, discern more and stick to your resolve.
Because **THIS** makes everything easier.
Perfectly poised clients get better results, faster, they get you more referrals and are more likely to drop you a perfect testimonial. Helping you attract even MORE clients like that.
Pretty sweet, right?
The offers are backed by RESULTS
If you do step #2. well, you'll be swimming in case studies, testimonials, and screenshots. And you need to make it a part of your visibility practice, to share those with your audience.
This is how you make it easy for potential clients to trust you.
I have some awesome articles on how to infuse everything you do with social proof here and here (and you'll be surprised what counts as social proof!).
It's deeply niched (customized to a very unique type of clients)
Yes, it's true.
The more you can climb into a very specific clients' head, and speak in your copy to all of their deepest desires, hopes, fears and frustrations, the more “spot on” your offers will be.
And the easier they'll put down large amounts of cash, even without a (high-end) sales call.
Niching doesn't have to feel narrow, squished into a box, or labeled.
It can be a deeply liberating experience, here's an article on how to make the niching process fun.
A willingness to say NO
Let's get outrageous for a second…
What would you stop saying yes to, if you didn't feel you had to settle?
What if you would stop giving away your power, out of fear a client would be dissatisfied, or displeased? Or speak badly about you?
Yes, you'd lose some income in the short-run.
But you'd gain the respect of high-ticket clients who self-lead, don't hire you for the amount of deliverables you can fork over (or number of hours you're willing to spend with them), but instead work with you because…
…they trust you to be the alpha in the relationship.
… you get people results. And you do it fast.
… offer confidentiality, and exquisite experiences.
… you believe in yourself, and they like that.
In other words, standing in your power attracts the kind of clients you want to work with.