Social Media Prompt #1. Share your Credibility
Most of us have credibility amnesia and forget to share what would make high-ticket leads trust us to buy. I challenge you to write a post consisting of 10 mini-stories/blurbs that talk about results you've created for clients, extraordinary accomplishments and experiences, and cool unexpected tidbits about yourself.
Social media prompt #2. Celebrate!
High-Ticket leads feel called in by positivity and possibility. Publicly celebrating a win (business-wise, personally) isn't just a great way to position yourself as someone who they want to learn from, it also puts you in the practice of taking a moment to savor the precious moments along the way.
Social Media prompt #3. Share selfies
Know, like and trust can steeply shorten the sales cycle and speed up the process of people finding, and then buying from you. Even your most expensive offers! And one proven way to create trust is by showing your face, literally. Don't feel you need to do the pouty lip, and disproportionate angles though…
I personally love experimenting with “self-photography”, VS. just taking selfies.
There are some amazing, very artistic courses on this topic on Domestika. Check them out here!
Social Media Prompt #4. Become their “daily fix”
You want to be the social media profile your high-ticket leads seek out when they have 5 minutes to consume some content, in other words… be the go-to place, when it's time to lock themselves up in the washroom for a few minutes.
Is your content worthy of creating a habit around?
Are you consistent enough to become their daily fix they seek out, giving them a feeling of incompletion if they don't get their “hit”? This is a GAME-CHANGER because people buy from people they consistently follow.
Social Media Prompt #5. Tailor it to their next level
So many of us, and without consciously choosing it, gravitate back toward target markets that we've outgrown, and that can no longer afford us with the content we create.
Are you writing for folks who don't have the ability or desire to invest?
This prompt is about sitting down, and jotting down 10 things you want your leads to already have in place (attributes, attitudes, and more). And keeping that list close by for a while as you jot down content.
Are you speaking to the desired next level of your dream clients?
Social media Prompt #6. Keep it short
Long form content absolutely has its purposes, but… if you love simplicity as much as I do, prompt yourself to say the thing you want to say, in one sentence.
A high-ticket coach or service provider strips away everything they've added to their offers, content and overall strategy, until what's left is what's truly needed. It's powerful, it's magnetic.
Some of my best performing content (hundreds of reactions, 100+ content is one sentence long… well, short.
Social Media Prompt #7. Add Calls to Action
High-Ticket leads don't want to dance around the sale, they want to buy what they want, when they want it.
So make it easy for them!
Give them that next step, so they can take it.
Whether that's “message me for the details”, or “click here to purchase”, or “fill out your application”.