AND WITHOUT WORKING YOUR BUTT OFF (GET MY RECIPE!)
Imagine, sipping a drink, soaking up the sun, and *NOT* having to worry about closing new clients, or filling a group program, because it's ALREADY done.
… AND on top of that, what you sold, isn't tying you to your desk all summer either. You've sold things you'll deliver on AFTER the summer! You're working with clients when you want, how much YOU CHOOSE, while you're making more than ever.
Here's how to have $50,000+ months, without working your butt off (because your butt is busy, getting a tan)…
Decide to pre-sell the summer!
Don't want to spend the summer (or any holiday) launching and selling? Don't! Instead sell out your offers before the summer even starts. This means a promotional moment in May/early June.
Make it easy to say yes!
Create an opportunity for people to have a taste of what it's like to work with you through a masterclass, workshop series, challenge, or intimate, invite only Zoom invitation (depending on who your clients are!). Use bonuses, and other incentives (urgency, scarcity) to prioritize their decision-making process.
Give them options
If you want to get people who want to buy from you to ACTUALLY buy from you (and not postpone their purchase till “later” or at least September)? Give them options! So they're engaged in a “which one do I want?” conversation, not a “do I want this?” conversation.
Only selling one offer? Create options with different bonuses, or various options for payment plans (which payment plan do they want? For example).
Create timely offers
Your clients' minds are in a different place at the beginning of the year, VS mid-year, or during the holidays. Take this into consideration when creating your offers, and the positioning of your offers! What do they know they need in THIS MOMENT? (you guessed it, “Presell the Summer” was a HUGE hit workshop series I hosted this year in May).
Sell now, deliver later
Instead of capping your income because you don't want to be “too busy” during the summer? GIve the ultimate reasoning for you taking 5 weeks off mid package or project. Here's how: say something along the lines of…
“I know spending time with your loved ones is important to you, so what I suggest is that instead of meeting weekly over the summer, I set you up with a call and a series of pre-recorded training you can watch when it suits you, and in September we kick off our weekly meeting schedule, and you'll hit the ground running.”
Use these strategies to ramp up visibility, get people to reach out to you, and make it easy for you to close the sales with ease!